Max & Charlotte
Co-Founders
We first met in 2011. Thrown together working client (Max) and agency side (Charlotte) for Cadbury’s London 2012 Olympics brand campaign, we hit it off immediately.
When Max started a new role at the Royal Institute of British Architects and needed a strategy for a new campaign, Charlotte was the first person she contacted - she had just launched her new creative consultancy. For over a decade our shared passion for brilliant creative work and great design kept bringing us back together to collaborate on different projects. Meanwhile we were also both exploring our own personal development and spiritual practices.
Yinteriors was a natural progression, it evolved organically through our shared interests and beliefs, hundreds of conversations, and a strikingly similar aesthetic.
The name Yinteriors is a celebration of the divine feminine (yin) energy that exists in all things. In our brand and marketing careers we would have been considered quite masculine (yang) in our approach to getting things done, we live in a pretty yang world!
However, through our own personal and spiritual exploration, we have embraced our femininity (yin) and deeply appreciate the effortless flow and beauty that comes from learning to balance these two essential life forces.
“Our careers, interests and spiritual journeys have been intertwined for over a decade.”
Email us at contact@yinteriors.co.uk
Max
Feng Shui Consultant & Home Healer.
I was born in London where I still live and where I’ve raised my family. I love cities and their incredible mix of energies and building styles, but I also appreciate the unique and beautiful qualities of the different spaces we live in, whether urban, suburban, rural or coastal.
I had a 30 year career in brand and marketing, a large part of which was spent with the Royal Institute of British Architects (RIBA). It really helped me to understand how people interact with their environment and how good design can influence behaviour and improve lives. I worked on the Stirling Prize for architecture and RIBA Grand Designs House of the Year for a decade and saw the transformative power of amazing design in buildings large and small.
I worked with two amazing architects on my five-year home renovation project. I made sure I was closely involved in every decision, it was fascinating and I learned so much – ultimately, how to take a small Victorian terraced house and turn it into something rather wonderful.
Alongside my day job, in 2008 I started on a journey of self-development to deal with some personal issues and because I wanted to feel happier and be a better parent. This led to me training in energy healing and integral core therapy.
All of my story is brought together and utilised in my Feng Shui practice. Feng Shui is a powerful wisdom that is thousands of years old. I believe we can change our lives by bringing our homes into harmony and balance.
My approach is holistic, client-focused, and grounded in a deep and heartfelt understanding of the importance of home within our difficult, wonderful, and sometimes hilarious human experience.
If we look after our home, our home will look after us.
Max is a qualified Feng Shui practitioner and member of the International Feng Shui Guild
Charlotte
Colour & Design Consultant.
Life is an adventure. Always working with interesting and wonderful people in inspiring surroundings, everything I’ve done in my life so far has led me here.
I studied Art & Design at the University of the Arts London (UAL), and Business & Marketing at UWE. I’ve worked in brand and marketing for a couple of decades with some of the world’s most famous (and most niche) brands.
I have over 20 years’ experience working with clients one-to-one, as part of an agency creative team, or within a client’s team. I established a creative brand consultancy in 2012 and most of our clients are in the architecture, interiors, marina and property development industries.
A proud moment was creating a campaign for the Royal Institute of British Architects (RIBA) back in 2013 – working with Kevin McCloud, for our film shot on the London Underground. I’ve also had a lot of my brand strategy and written work picked up and published in magazines including Elle Decoration and Dezeen.
I’ve had a design solution showcased at the London Design Biennale 2021. It was one of 12 shortlisted as an ‘expert pick’ and part of the Design in an Age of Crisis exhibit at Somerset House.
I have two successful full home renovations under my belt. One was done slowly and stealthily, an evolution over the course of 10 years. The other was a whirlwind full renovation, planned and undertaken in 5 months.
I’ve trained as a wellbeing coach specialising in positive psychology and design thinking. My approach to working with all clients is person centred and empathetic, focusing on the unique needs of the project and the individual.
